Project Breakdown:
Designed to be a focal point of the city, The Platform at Station Park is the largest condo development in Waterloo Region. Situated across the street from Google’s headquarters, The Platform at Station Park will honor the city’s rich history while providing a dynamic mix of condo living, retail spaces, and commercial workspaces.
The Platform at Station Park's branding draws inspiration from the vibrancy of large cities and transit systems, reflecting the development’s seamless connection to local transit. The logo itself features a split-flap motif, reminiscent of classic transit signage, paying homage to the many forms of transportation surrounding the location. The overall tone of the project is modern, luxurious, and approachable, resonating with its primary audience—forward-thinking condo dwellers who are actively shaping the city’s innovation and growth due to its close proximity to Google’s headquarters.