The objective of this project was to establish a brand for an upscale vegan restaurant. Its branding appeals to its target audience and enables functionality.
The Challenge
Bitters is a vegan brand that creates a social atmosphere for an audience aged 20-35. The challenge was to target an upscale clientele through elegance and simplicity. While maintaining what Bitters brand stands for.
The Solution
Establishing a versatile identity that has minimal and elegant aspects with a simple and bold look. Typography and illustration were used to create this look. Different graphic elements are used to communicate the brand’s personality in a system that speaks to many audiences. The versatile
design adapts to different branding material, always maintaining a great visual impact.
design adapts to different branding material, always maintaining a great visual impact.