The objective of this project was to establish a branded outdoor exhibition held in Toronto at the Metro Toronto Convention Centre. The identity reflects the experience in order to gain attendees.
The Challenge
Panoramic Outdoor Expo is exhibition that brings outdoor lovers together, develops conversation through its speakers, and allows vendors to sell their merchandise to new clients. The main challenge was to appeal to a variety of outdoor lovers, as well as vendors.
The Solution
Establishing a stand out and versatile identity that reflects an experience in order to gain attendees. Typography, photos, and colour were used to embody a unique experience. Different graphic elements were used to communicate the brand’s core message of outdoor adventure.